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The platform is rolling out a new feature that permits them to cut down on the volume of AI-made media appearing in their streams. This step comes as the company revealed that it currently hosts over 1 bn AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread launch. This development coincides with a increase in AI-generated material, fueled by new AI video creators.

AI Proliferation Online

It has been noted that nearly 10% of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a term for inferior, bulk-generated content that is often illogical or surreal.

Our research shows that many people appreciate content created using AI tools, from digital art to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

The platform announced that there are now 1.3bn videos on its service labeled as AI-generated. In total, more than 100 million pieces of content are added to the service every day, making AI-generated material a relatively small percentage of its total content library.

How to Adjust Settings

Users will be in a position to limit or boost the volume of AI-generated videos they watch by accessing the content preference option in the app and selecting AI-made media. Other topics that are already be controlled under the setting encompass current affairs, style, cosmetics, and dance.

AI Disclosure Rules

The platform’s rules oblige creators to tag convincing artificially created content, and it bans dangerous deepfakes of public figures or crisis events. Any authentic-looking artificial content that is unmarked can be removed under its community policies.

Furthermore, the app will now apply an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This measure is aimed to help prevent users from seeking to evade the labeling process.

Educational Initiatives

The company is furthermore introducing a $2 million awareness program for professionals and organizations to develop educational content about using AI responsibly. This program will support non-profit groups specializing in educating computer science.

Moderation Strategy

The video-sharing app has supported its safety measures, amid discussion over plans to make redundant hundreds of safety staff in the UK. TikTok is set to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.

A trust and safety lead stated that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most harmful content prior to it is viewed by staff. The company reported a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to the use of its AI tools.

We believe it is crucial to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”